Why GreenLink

The Problem

Competition, technology, television viewing habits and advertising methods are rapidly changing. These changes are eroding television’s dominance in the local advertising marketplace.  Google, Yahoo and other Internet giants are encroaching on local television’s space by targeting local viewers, local advertisers and local content.  The Internet advertising market is predicted to grow to $32 billion by 2010, outpacing the overall advertising market by 15%.  This growth comes at the expense of traditional media platforms.

Local television stations are:

• Losing revenue to new forms of advertising
• Losing audience and advertisers to new forms of entertainment
• Losing audience share to the growing number of television channels
• Losing audience to network television program downloads

The Opportunity

Television stations still have dominant local brands that are trusted by local viewers and advertisers.  This dominance places stations in a unique position to penetrate the multi-billion dollar pay-per-action advertising opportunity.

The Opportunity is attainable using a station's core assets:

• Local sales
• Local viewers
• Unsurpassed promotional capabilities

The Solution

GreenLink’s ViewLink Program allows stations to capitalize on the Opportunity and expand their local dominance.   The ViewLink Program supports each station’s online community and provides the framework for transactions between a station’s viewers and advertisers through a points-based rewards system.  The ViewLink Program coupled with a station’s powerful promotional capabilities and local sales force creates a new profitable form of local broadcasting and advertising.

By leveraging their core assets, the station is able to utilize its:

• Existing sales force in combination with GreenLink's sellers to sign up local merchants
• Massive promotional capabilities to sign up local viewers

The Benefits

GreenLink and the ViewLink Program allow stations to:

• Generate a significant new revenue stream
• Increase website activity and expand online capabilities
• Offer more measurable forms of advertising
• Pay-per-action advertising pricing
• Targeted advertising / marketing based on demographic and psychographic data
• Introduce enhanced research capabilities
• Retain viewers

The ViewLink Business Engine enables stations to sell a product to merchants that their competitors can’t offer while providing merchants with higher returns on their advertising budgets. GreenLink helps stations succeed in the interactive world.