ViewLink Application
The ViewLink Application is a ‘Software-as-a-Service’ (SaaS) product that provides a web-based environment where stations can create and manage local communities and manage local pay-per-action advertising campaigns.
The ViewLink Application is designed for three types of users:
Member Portal
The Member Portal is the hub of the online community from a member perspective and can be a standalone website or seamlessly integrate into the station’s website. The Member Portal connects viewers and advertisers while facilitating the award and redemption of member points. The Member Portal allows viewers to conduct various types of activities including:
- Account management
- Point acquisition
- Promotional code entry
- Trivia
- Surveys
- Watch and Earn
- Special Events
- Point redemption
- Gift cards
- Station store
- Auctions
- Charitable donations
- Sweepstakes
Additionally, the Member Portal serves as the online community’s broadcast engine and provides viewers information regarding the community’s activities such as:
- Merchant specials and promotions
- Station events
- New merchant partners
- Member activities
- Point redemption and acquisition opportunities
- Community news, rules and help
Station Portal
The Station Portal is the back-end business engine that enables a station to operate a profitable online community by providing real-time program performance.
- Administrative management of all aspects of the online community
- Financial, member, and merchant data
- Security approvals
- User provisioning
- Accounting
- Program financial performance
- Marketing system
- Point redemption manager
- Merchant insertion order management and trafficking
- Promotional point provisioning
- Reporting and data analysis
- Broadcasting system
Merchant Portal
The Merchant Portal is the account management gateway for advertisers. Advertisers are able to manage their own accounts online and track the status of their pay-per-action campaigns. It also provides the ability for small businesses to register themselves in the station’s online community.
- Self-registration
- Account status
- Ability to order additional points
- Advertising campaign status and management
GreenLink's ViewLink Application allows our clients to operate professional and profitable online communities. GreenLink takes care of the technical operations which allows our clients to focus on the marketing and promotion of the communities.
