FOR IMMEDIATE RELEASE
WCMH-TV and GreenLink Networks Partner to Launch NBC4Rewards.com
New Agreement Delivers the Television Station Expanded Local Online and On-Air Capabilities Connecting Consumers and Local Businesses.
King of Prussia, PA–July 30, 2009 – GreenLink Networks, Inc. today announced the eighth deployment of its ViewLink Program in partnership with Media General’s Columbus television property, WCMH TV. Columbus, the nation’s 32nd largest television media market brings over 900 thousand households to this unique partnership and will officially launch on April 20, 2009. WCMH is using the ViewLink Program to build, manage and maintain NBC4Rewards (www.NBC4Rewards.com), a local rewards program targeted at Columbus residents. NBC4 Rewards will use a points-based rewards program as the framework for a pay-per-action advertising solution and performance marketing tool. WCMH will use NBC4Rewards to generate new revenue, enhance their viewers' experience and expand their local advertising base.
NBC4 Rewards’ members benefit from access to
unique experiential rewards as well as an ever changing variety of earning and
redemption opportunities tailored to meet their individual interests. NBC4Rewards
allows community members to earn points by entering codes embedded in
programming and online. Members may also earn points by shopping at
local and national businesses. Members may redeem points through
sweepstakes for trips, gift cards, electronics and more. Members may also use
points to purchase gift cards and other items available through NBC4
Rewards.
More About the ViewLink Program
GreenLink's ViewLink Program is the platform for broadcasters to build an exclusive online community that links together local advertisers and consumers. The ViewLink Program uses a points-based rewards program as the framework for a pay-per-action advertising solution. GreenLink's media partners receive a commission on each transaction that is conducted online and offline within its community. The ViewLink Program is unique because it greatly expands a local broadcaster's revenue potential by capturing both online and offline spending. By deploying the ViewLink Program, local media partners will realize a significant new revenue stream, a dramatic increase in website usage, a competitive sales advantage and enhanced consumer loyalty.
About GreenLink Networks, Inc.
GreenLink Networks, Inc. located in King of Prussia, PA, is a marketing technology and services firm specializing in online and offline pay-per-action advertising solutions. GreenLink has created an effective pay-per-action platform by partnering with local broadcast television stations. Stations turn to GreenLink for a highly customizable software solution that creates an online community linking a station’s viewers and advertisers. GreenLink enables broadcasters to generate revenue by offering pay-per-action advertising solutions to local advertisers. Leading advertisers turn to GreenLink to reach a large opt-in community of consumers by offering targeted pay-per-action campaigns across GreenLink's network of communities. For more information visit www.greenlinknetworks.com
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