KCTV and GreenLink Networks Partner to Launch KCRewards.com

King of Prussia, PA – GreenLink Networks, Inc. today announced the first deployment of its ViewLink Program in partnership with Meredith Broadcasting's Kansas City duopoly KCTV and KSMO. Through this unique partnership, KCTV and KSMO are using the ViewLink Program to build, manage and maintain KC Rewards (www.KCRewards.com), a viewer rewards program targeted at Kansas City viewers.  KC Rewards uses a points-based-rewards program as the framework for a pay-per-action advertising solution.  KCTV and KSMO will use KC Rewards to generate new revenue and enhance their viewers on-air and online experience, while expanding their local advertising base.

KC Rewards debuted December 17, 2007 and after just 6 weeks, over 2,000 local viewers became members.  KC Rewards members will benefit from access to unique experiential rewards as well as an ever changing variety of earning and redemption opportunities tailored to meet their individual interests.  KC Rewards allows community members to earn points by entering codes embedded in programming.  Members may also earn points by shopping at local and national  businesses.  Members may redeem points through sweepstakes for trips, gift cards, electronics and more. Members may also use points to purchase gift cards and other items available through KC Rewards. 

The ViewLink powered hosted web portal also provides local and national businesses access to a powerful pay-per-action marketing solution supported by the promotional engine of both television stations.  Participating advertisers gain access to large group of opt-in consumers and they only pay when a consumer completes a sale or some other clearly defined action.  No other form of advertising is easier, more measurable or cost effective.  

More About the ViewLink

GreenLink's ViewLink Program is the platform for broadcasters to build an exclusive online community that links together local advertisers and consumers.  The ViewLink Program uses a points-based rewards program as the framework for a pay-per-action advertising solution. GreenLink's media partners receive a commission on each transaction that is conducted online and offline within its community. The ViewLink Program is unique because it greatly expands a local broadcaster's revenue potential by capturing both online and offline spending.  By deploying the ViewLink Program, local media partners will realize a significant new revenue stream, a dramatic increase in website usage, a competitive sales advantage and enhanced viewer and consumer loyalty. 

About GreenLink Networks, Inc.

GreenLink Networks, Inc. located in King of Prussia, PA, is a marketing technology and services firm specializing in online and offline pay-per-action advertising solutions.  GreenLink has created an effective pay-per-action platform by partnering with local broadcast television stations. Stations turn to GreenLink for a highly customizable software solution that creates an online community linking a station’s viewers and advertisers.  GreenLink enables broadcasters to generate revenue by offering pay-per-action advertising solutions to local advertisers.  Leading advertisers turn to GreenLink to reach a large opt-in community of consumers by offering targeted pay-per-action campaigns across GreenLink's network of communities.  For more information visit www.greenlinknetworks.com