FOR IMMEDIATE RELEASE
KPTV/KPDX-TV and GreenLink Networks Partner to Launch PDXREWARDS.COM
New Agreement Delivers the Television Station Expanded Local Online and On-Air Capabilities Connecting Consumers and Local Businesses.
King of Prussia, PA–April 16, 2009 – GreenLink Networks, Inc. today announced the sixth deployment of its ViewLink Program in partnership with Meredith’s Portland television properties, KPTV/KPDX TV. Portland, the nation’s 23rd largest television media market brings over 1.1 million households to this unique partnership and officially launched on March 1, 2009. KPTV/KPDX is using the ViewLink Program to build, manage and maintain PDXRewards (www.PDXRewards.com), a local rewards program targeted at Portland residents. In just six weeks, PDX Rewards has attracted over 13,000 members. PDX Rewards uses a points-based rewards program as the framework for a pay-per-action advertising solution and performance marketing tool. KPTV/KPDX will use PDXRewards to generate new revenue, enhance their viewers' experience and expand their local advertising base.
PDX Rewards’ members benefit from access to
unique experiential rewards as well as an ever changing variety of earning and
redemption opportunities tailored to meet their individual interests. PDX Rewards
allows community members to earn points by entering codes embedded in
programming and online. Members may also earn points by shopping at
local and national businesses. Members may redeem points through
sweepstakes for trips, gift cards, electronics and more. Members may also use
points to purchase gift cards and other items available through PDX
Rewards.
More About the ViewLink Program
GreenLink's ViewLink Program is the platform for broadcasters to build an exclusive online community that links together local advertisers and consumers. The ViewLink Program uses a points-based rewards program as the framework for a pay-per-action advertising solution. GreenLink's media partners receive a commission on each transaction that is conducted online and offline within its community. The ViewLink Program is unique because it greatly expands a local broadcaster's revenue potential by capturing both online and offline spending. By deploying the ViewLink Program, local media partners will realize a significant new revenue stream, a dramatic increase in website usage, a competitive sales advantage and enhanced consumer loyalty.
About GreenLink Networks, Inc.
GreenLink Networks, Inc. located in King of Prussia, PA, is a marketing technology and services firm specializing in online and offline pay-per-action advertising solutions. GreenLink has created an effective pay-per-action platform by partnering with local broadcast television stations. Stations turn to GreenLink for a highly customizable software solution that creates an online community linking a station’s viewers and advertisers. GreenLink enables broadcasters to generate revenue by offering pay-per-action advertising solutions to local advertisers. Leading advertisers turn to GreenLink to reach a large opt-in community of consumers by offering targeted pay-per-action campaigns across GreenLink's network of communities. For more information visit www.greenlinknetworks.com
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