Chris Rothey Joins GreenLink's Advisory Board

King of Prussia, PA–April 15, 2008 – GreenLink Networks, Inc. today announced that Chris Rothey has joined the GreenLink advisory board and will assist GreenLink in developing and implementing its mobile and location-based services strategy.  Mr. Rothey has more than 10 years experience working at the intersection of media, technology and mobile marketing. Mr. Rothey co-founded Trafffic.com in the mid 1990’s and in 2003 went on to become its Chief Operating Officer.  In 2006 Traffic.com was sold to Navteq, which was subsequently acquired by Nokia in 2007.  Since the Nokia acquisition Mr. Rothey has held the position of VP, Navteq Connected Services where he is charged with developing data services and interactive content solutions for cross-platform advertising.

“Chris' experience with mobile content and advertising services will be invaluable as GreenLink extends the ViewLink Program's capabilities to include mobile and location based services," said Paul Thiry, GreenLink's Vice President of Operations. "GreenLink's pay-per-action platform will become even more effective and attractive to advertisers by including mobile and location based solutions.  GreenLink will be able to reach consumers with targeted pay-per-action advertising offers in-the-moment when buying decisions are being made." 

About GreenLink Networks, Inc.

GreenLink Networks, Inc. located in King of Prussia, PA, is a marketing technology and services firm specializing in online and offline pay-per-action advertising solutions.  GreenLink has created an effective pay-per-action platform by partnering with local broadcast television stations. Stations turn to GreenLink for a highly customizable software solution that creates an online community linking a station’s viewers and advertisers.  GreenLink enables broadcasters to generate revenue by offering pay-per-action advertising solutions to local advertisers.  Leading advertisers turn to GreenLink to reach a large opt-in community of consumers by offering targeted pay-per-action campaigns across GreenLink's network of communities.  For more information visit www.greenlinknetworks.com