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At Google, the Search Is On for a New Approach to Old Media
Published in Knowledge@Wharton
Google Gains on Goal of Controlling and Targeting TV Ads
Published by the Wall Street Journal
'Measured Media' Lose in Spending Cuts
Published in the Wall Street Journal
The Lowdown on Customer Loyalty Programs - Forbes.com
Published Forbes.com
Why Pay For Ads That Don't Work?
Published Inc.com
Political Season Can't Save Local-TV Sales
Published: Wall Street Journal
Advertisers Expected To Spend $1.1 Billion For Local TV Online This Year
Published by washingtonpost.com
Frequent fliers: Airlines mull spinning off plans
Published by The Wall Street Journal
Get More Perks From Your Plastic
Published by SmartMoney.com
The New Reality for TV-Station Owners
By Martin Peers
KCTV Rewarded by Loyalty Program
Station giving viewers points, and prizes, for tuning in
PDXrewards.com Pays Portland Back!
Released by KPTV (FOX 12) - A Meredith Corporation Station
Late newscasts see steep ratings declines in Baltimore
Lifestyle changes, technology diminish importance of once flagship programs. Published By David Zurawik, The Baltimore Sun
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